Our Team

Kevin Kraft | Investment Advisor Representative | President
CA Insurance Lic. #0D04493

Kevin Kraft

Kevin Kraft focuses on helping his clients manage wealth and work toward financial freedom by developing and instituting sound investment plans backed by experience, performance, and statistical data. He earned his Bachelor’s degree from California State University, Long Beach. Upon graduation, he was hired to manage an investment research firm in Southern California. While there, Kevin assisted in the development and investment management of over $175 million in investment assets. Knowing that today’s consumers deserve more than just a salesman approach to managing individual assets, Kevin decided to open his own investment management firm, APS Associates, dedicated to assisting in the development of true independent financial plans.

Kevin has been in the financial services business for over 12 years. He’s a member of the National Ethics Bureau, Jackson Chamber of Commerce and the Better Business Bureau of Northern California. "I truly feel that today’s consumers deserve an honest, no pressure approach to financial planning." Kevin’s integrity and ability to develop sound investment strategies motivate him to instill hope in many new investors who were previously frustrated with the lack of attention and advice they had been given at other firms.

As a young man, Kevin purchased his first investment at the age of 14 and has been studying the stock market ever since! Kevin , his wife Michelle, and his adorable daughters Mackenzie and Macie reside in Jackson, CA. Kevin is dedicated to meeting the needs of every client, all the while spending his free time building a loving family.


Ryan F. Shortridge | Investment Advisor Representative
CA Insurance Lic. #0E81404

Ryan Shortridge

Ryan graduated from California State University, Sacramento with a business degree in finance. While attending the University, Ryan worked as head golf professional at Castle Oaks Golf Club. Ryan held various adult golf clinics, junior golf clinics, as well as, donating his time to help teach golf to the local high school golf team. He also donates his time to various community organizations, such as, Jackson Lions, Jackson Elks, and the Ione Native Sons. Ryan has two beautiful daughters and currently lives in Jackson. Combined with his love for finance and helping others, Ryan decided to pursue his lifelong dream. He became a managing partner with APS Associates. Ryan is extremely excited to build strategies to pursue his clients' financial goals.

“I enjoy helping others, it is something I have done my whole life. My initial concern when meeting with clients is developing a comprehensive strategy for them and their lifestyles. I can, then, match potential solutions to my client’s needs, desires, and goals as he or she receives an exceptional service experience for a lifetime. I will always do my best to accumulate and manage my clients’ and their families wealth as they seek to live the lifestyle they desire.”


Shannon Farley | Office Manager, Executive Assistant

Shannon Farley

Shannon has worked in the financial industry for over 10 years, starting in the banking sector and then joining APS Associates in 2005. She focuses on the administrative and operational needs of the clients and their accounts. Shannon attended the University of California, Davis. She lives in Sutter Creek and enjoys golfing and running in her free time.


Rebecca Collins | Client Relationship Manager

Rebecca Collins

Becky joined APS Associates in 2013, coming from an accounting and banking background. Becky assists with the operational needs of the office. Becky, her husband Alonzo, and their three children reside in Jackson. She actively volunteers at her children’s schools, and enjoys helping at the local youth sporting events.